December 2009
1 post
Why Apple succeeds, and always will
taitran:
Why Apple succeeds, and always will
By Joe Wilcox | Published December 9, 2009, 9:45 AM
Simply put: Apple doesn’t play by the rules. It reinvents them. Apple applies what I call “David Thinking” to its broader business, product development and marketing. Apple is David to Microsoft Goliath — and other ones, too. Goliath plays by one set of rules. David choses to change the rules,...
September 2009
1 post
test
test
August 2009
2 posts
How do I get my boss to understand social media?
khuong:
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. For...
“Success requires no explanation, Failure permits no alibis”